White-label art dropshipping explained: how an order travels to your collector

White-label is one of those phrases that promises a lot and explains very little. Artists hear "we ship under your brand" and picture a parcel arriving at a collector's door with their name on it, no trace of the printer. We can ship directly to your customer under your brand. This guide explains exactly what white-label fulfilment means at Print Punch: how an order travels, the delivery details you can supply, and how an optional sample can help you check the product.

What white-label means here

You make the sale. We make the piece, pack it and send it to your collector in a way that keeps your brand front and centre: an approved sender name, an agreed packing slip rule, an optional branded insert you supply, a returns address you nominate, and tracking sent to whoever you've named. The collector experiences your art and your name. Print Punch is the production partner behind it.

White-label delivery is not an automatic software connection between your shop and ours. The white-label art print dropshipping page sets out the rules, and the order rules section is the part to read twice.

How an order travels

1. Your collector orders from you. On your website, at a market, by email, however you sell. They pay you your retail price. The pricing guide covers setting that.
2. You place the production order. Through the Print Punch product page with your production file, the collector's delivery address and your order reference in the notes. If you're on the Shopify manual pilot, the connect your Shopify store page describes how mapped order details are sent.
3. File review and production. We check the size, crop, notes and visible resolution problems, contact you if a decision is needed, then print and frame. The standard dispatch target is within 72 business hours after artwork approval, with published exceptions. The service guide has the detail.
4. Packing to your profile. Sender details, packing slip and any approved insert follow what's recorded in your fulfilment profile.
5. Dispatch and tracking. The parcel ships. Tracking goes to the notification owner named in your profile, which for a manual website order is the checkout contact.
6. You update your collector. You pass tracking on through your own store or message, so the collector hears from you, not us.

The fulfilment profile

You can supply the following delivery and packing preferences with your order:

• Approved sender name. What appears as the sender on the consignment.
• Packing slip rule. Whether a slip is included and what it shows. A Print Punch slip with our pricing never goes into a white-label parcel; the slip reflects your profile.
• Branded insert. An optional card or note you supply in an approved format. Print Punch does not add unapproved material to an order.
• Returns address. Where a parcel goes if it can't be delivered.
• Notification owner. Who receives dispatch and tracking emails.
• Artist order reference. How your order number travels with the parcel so you can match it.

For help with products, finishes, delivery destinations or packing preferences, see the white-label page or the contact page.

Direct delivery to your collector

We can ship directly to your customer under your brand. Supply the collector delivery address and your sender and packing preferences with your order. For a manual website order, tracking goes to the checkout contact.

Check the delivery address and order details so the parcel reaches the right customer.

An optional sample order

You can order a sample to your own address to check the product, colour, frame finish, packaging, packing slip, sender details and tracking. If anything differs from your order details, contact us.

A sample is optional for white-label delivery. The test order checklist lists everything to inspect.

What the collector receives

A finished piece, packed for transit, with your approved sender name and, if you've supplied one, your insert. For framed paper prints that means fine art paper behind a clear acrylic face in an Oak veneer, Australian Raw Oak, White or Black frame. For framed canvas it means professionally printed artwork on canvas in a floating frame. For unframed prints, the print protected for the journey. The frames and materials page describes each construction so your own listing can match what arrives.

Pricing and what's included

Standard packaging is included in the listed production charge for printed products. Delivery is calculated at checkout from size, weight and destination, and is additional. Optional extras specific to your profile are confirmed with you before they're applied. There's no monthly fee for white-label fulfilment; you pay per order. The artist FAQs on dropshipping summarise this.

Timing you can promise

Tell collectors that pieces are made to order in Australia and dispatched within about three business days of file approval, with delivery time added depending on their location. Peak periods and quality checks can extend the dispatch target, and a file query pauses production until it's answered, so avoid promising hard dates unless you've asked us to confirm one first. The post on turnaround, packing and shipping explains each stage.

Damage, remakes and your collector

If a parcel arrives damaged, email us promptly with the order number and clear photos of the front, back, the damage and the external packaging. Faulty, damaged or misdescribed work is assessed under Australian Consumer Law and the published refund policy. Because the collector is your customer, you're the one who speaks to them; we work with you to put it right. Having the photos ready speeds everything up, so ask collectors to keep packaging until they've checked the piece.

Shopify and other stores

Many artists sell through Shopify. Today the Print Punch integration is a manual pilot: there's no automatic connector, order details are sent manually through the agreed workflow, and tracking is returned to you to add to your order so your store sends its normal notification. There's no published software fee for the pilot. The Shopify guide walks through setting up products that map cleanly to Print Punch options.

Wallpaper under your brand

The same white-label approach applies to the custom repeat wallpaper roll. Surface pattern designers sell the roll under their own brand, we print one 70cm × 10m smooth paste-the-wall roll per unit from the designer's seamless repeat, and the parcel follows the fulfilment profile. The wallpaper dropshipping page covers file preparation and installation guidance to pass on to buyers.

Keeping your brand consistent

White-label works best when the collector's experience is seamless from your listing to their wall. Use the real materials and finishes in your descriptions so what arrives matches what was promised. Set delivery expectations honestly. Pass tracking on promptly. Include a care note in your insert if you like. The start selling your art page is the simplest way to tell us about your collection and begin.

A worked example, order by order

Picture an illustrator in Brisbane selling a framed A2 print to a collector in Adelaide. The collector pays $279.95 on the illustrator's website. The illustrator opens the framed paper prints page, uploads the locked master file, selects A2, Oak veneer and 230gsm Premium Matte with a 5cm border, enters the collector's address and adds "Order 1042, white-label profile" in the notes. Production charge $119.95 plus delivery calculated at checkout. The file is reviewed, the print is made and framed, and the parcel leaves under the illustrator's approved sender name with her packing slip rule and her card inside. Tracking goes to her, she forwards it to the collector with a note, and the piece arrives as hers. She never touched it, and the collector never needed to know who made it. Repeat for every order, and the business runs from a laptop.

What white-label isn't

It isn't a marketplace, so Print Punch doesn't sell your art or list it anywhere. It isn't an automatic integration, so orders don't flow in by themselves today. It isn't a licence arrangement, so your artwork remains entirely your intellectual property; the terms of service say so plainly. Knowing the edges of the service is what lets you describe it confidently to collectors and plan your own operations around it.

Preparing collectors for the experience

A collector buying from you should know three things before the parcel arrives: that the piece is made to order in Australia and dispatched within about three business days of file approval; that it will arrive from you, packed to protect it, with tracking you've sent; and what to do if anything is wrong (check it, keep the packaging, photograph any damage, message you). Put those three in your order confirmation. They answer the questions that otherwise become support messages, and they make the white-label experience feel like a considered part of your brand rather than a back-office arrangement. The guide to selling prints without stock covers the customer-facing side of the model, and the frames and materials page gives you the specifications to quote.

Planning your delivery details

You can prepare your delivery, sender, packing and tracking preferences while planning your range. A fulfilment-profile approval or paid test order is not required for white-label delivery. The start selling your art page is the simplest way to begin.

Frequently asked questions

Will my collector know Print Punch made the piece?

We can ship directly to your customer under your brand. Supply your sender details, packing slip preferences and any optional insert with your order.

Is there a fee for white-label fulfilment?

No monthly or setup fee. You pay the production charge per order plus delivery calculated at checkout. Profile-specific extras are confirmed before they apply.

Can I include my own card or certificate in the parcel?

Yes, as an approved insert supplied in the agreed format. Print Punch doesn't add unapproved brand material to any order.

Who receives the tracking email?

The notification owner recorded in your fulfilment profile. For a manual website order, tracking goes to the checkout contact, and you pass it to your collector.

Do I have to place a test order?

A test order is optional for white-label delivery. You can order a sample to check the product, colour, packaging and tracking.

Does Print Punch connect to my Shopify store automatically?

Not today. The current offer is a manual pilot with guided onboarding. Automation is only considered after the manual workflow has proven itself with your orders.

Arrange direct delivery

Read the white-label page, choose your products and supply the collector delivery address and your order details. We can ship directly to your customer under your brand.